China fines top streamers for tax evasion

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Xueli Cherie and Lin Shanshan Sunny were fined for tax evasion. Taobao.

Chinese tax authorities punished two top live streamers, Xueli Cherie and Lin Shanshan Sunny, for tax evasion and fined them 66 million yuan ($ 10.34 million) and 28 million yuan (4, respectively). $ 38 million).

Their influencer incubation company, Chenfan Group, where Xueli is president and Lin Shanshan is chief marketing officer, has over 350 live influencers and streamers and operates more than 30 direct-to-consumer brands. At last year’s Single Day shopping event, his total GMV was over 3.1 billion yuan ($ 485.9 million).

With the rapid growth of social commerce in China, industry insiders believe that regulation of the live streaming industry is also on the agenda.

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